Samsung + League of Legends
Wild Rift Challenge
We have the most desired gifts among children: tablets. So how can we use technology to bring families together, instead of distancing them? That’s the purpose of the Wild Rift Challenge. A Children’s Day effort to teach parents to play one of the world’s most famous games with the help of an expert in the field. The idea is that the tablet is not the gift. The real gift is the time parents and kids will spend playing. Together.
The content creator and Wild Rift professional, @Akumoto, summarized all the game mechanics in 4 super didactic videos so that moms and dads can play with their children. Always highlighting the advantages of using a Samsung tablet in matches. 😉
The paid media directed every click to our promotional website, where you could find every tutorial video and buy the tablets straight from Samsung’s Store. And of course we also had influencers’ content, with very special cameos at that: their own fathers and mothers.
