Petrobras
Podium PC
The Petrobras Podium gasoline, besides being the only carbon-neutral one, is one of the most advanced in the country. We needed to promote all the power of this product in a modern and unprecedented way in the market. So we built the most powerful PC Gamer possible, full of details inspired by the composition of the fuel. The process became content on YouTube and the machine was revealed (and awarded as a prize) at the Stock Car 2023 finals.
The PC was completely customized to represent Petrobras Podium to the fullest. From its modified chassis to physical performance gauges and a functional engine piston.
The project and construction of the PC were divided into 5 videos by Labz Studio. In the first week of posting, the content accumulated over 250 thousand organic views, just on YouTube.
The campaign was concluded during the Stock Car 2023 finals. Besides the physical race, there was also the virtual championship of the sport. And the game champion took home the most powerful machine in Brazil: the Podium PC.